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Re: Social Media Strategic Management From Concept to Practice

ngan hang — Wed, 24 Jun 2009 21:39:28 -0000

Good writing, Thank you, James.

Re: Social Media Strategic Management From Concept to Practice

Matt Barron — Tue, 11 Nov 2008 22:57:14 -0000

Wow, James! Someone really knows how to run a good blog! Thanks for all the insightful feedbacks. [No need to post this]

Re: Social Media Strategic Management From Concept to Practice

jmhelms — Thu, 06 Nov 2008 12:49:33 -0000

Aimee, Yes, I totally agree with you. Let me explain by quoting the last part of the paragraph and the first part of another:

"Social media is about communicating with people not pitching products & services. Contrary to some people’s perception social media is not a marketing channel to push your wares. If you disagree I invite you to voice your opinion in the comments below.

Social media for a business IS still a function of marketing."

I think we actually agree more than disagree. Of Social Media you mentioned that "It's not a sales pitch" and that is what I was attempting to say when I mentioned that "social media is not a marketing channel to push your wares" Notice the start of the next paragraph where I say that "Social media for a business IS still a function of marketing."

Thank you for your comments and insight about adding value when using the Social Media marketing channel. If you add value people listen and a dialogue develops naturally.

Re: Social Media Strategic Management From Concept to Practice

Aimee Stern — Thu, 06 Nov 2008 12:07:23 -0000

I disagree with your comment that social media is not marketing. Of course it is. It is another marketing channel - an extension of how you position yourself, your organization, your product, etc. The difference is that social media users have no time or tolerance for groups or people that use the medium to say and do the same things they are doing in their traditional marketing. It's not a sales pitch. What you have to do is add value - be creative - educate - expand your community - begin a dialogue. One way to think about it is how do I react when I go into a presentation at a conference and the presenter talks, and talks, and talks and shows me a PowerPoint with lots of charts and graphs and no examples and I've toned out in seconds and want to leave. Or I go to a presentation where the presenter is dynamic and begins a dialogue with the audience and its interactive and everyone is engaged, excited and walks out with a strategy or tactic or new information they can take home and tell others about. Then I remember the presenter and their company. I've been marketed too, but it's subtle and I don't think about it that way.

Re: Social Media Strategic Management From Concept to Practice

jmhelms — Sat, 25 Oct 2008 20:26:04 -0000

Hi Calie,

The graphs are great...unfortunately I cannot take credit for them either...the images are attributed to their creators within the post. I did make the video, I am glad that the visual imagery was found to be valuable.

I don't think I have a great answer to your question, I do think that it is an absolutely fantastic question to ask. All I can say is what works for me, ultimately it's a question that everyone (and every business) has to answer for themselves. Personally, I am doing my best to engage with people no matter where I go...there is always room for improvement (and always will be). For a business/professionally it's necessary to engage where your customers (target market) are...that may be online, offline, or both.

Re: Social Media Strategic Management From Concept to Practice

cwaterhouse — Sat, 25 Oct 2008 19:27:23 -0000

Hey James -

I am a problogger.net fan! I enjoy Darren's writing style and quality of information that he shares.

Your response made me pause. If we all strive for quality and contacts - Where should we invest the majority of our time? Are we personally and/or professionally better served through personal interaction (meet-ups, networking, seminars) or through building our on-line communities?

P.S. Wanted to let you know that your graphs are absolutely fantastic! Great visual imagery! Thank you, James.

Re: Social Media Strategic Management From Concept to Practice

jmhelms — Sat, 25 Oct 2008 19:06:06 -0000

Calie, the line "I am constantly reminding myself to spend less time focusing upon the tools and more time focusing upon my goals.” was from Darren Rowse of http://problogger.net . And I totally agree that it's really important to be focused on goals before tools.

I really think that investing a quality percentage of ourselves in everything that we do is really important. By leveraging tools I think you can strategically invest your time in a greater number of communities than without.

I attended a Legion of Tech ( http://legionoftech.org/blog/ ) event here in Portland and listened to Gary Vay-Ner-Chuck of Wine Library TV ( http://tv.winelibrary.com/ ) he said that he was on a mission to meet everyone in the world...it was hilarious, and in our minds totally not possible. But you know what? Gary can do it, he is passionate about everything that he does.

Gary has also been known to say that he has the most un-scalable business in the world, because of the amount of time that he invests with people (listening, responding, interacting). With web based tools he is more able to meet everyone in the world and still invest a quality percentage of himself.

Ultimately there are only 24 hours in a day...and our present life is only so long...you can only invest 100% of yourself into your passions and that is enough.

Re: Social Media Strategic Management From Concept to Practice

cwaterhouse — Sat, 25 Oct 2008 18:38:12 -0000

Incredibly informative post, James. I particularly like your line "I am constantly reminding myself to spend less time focusing upon the tools and more time focusing upon my goals.” ... As one tends to spend more time getting ready to be ready, your declarations offer more of an "AHA!" moment, then an encouragement to spend more.

Perhaps spending 20+ hours a week updating and connecting really isn't the end of the journey. Perhaps truly investing a quality percentage of ourselves in a few sites, might actually benefit us more than delving into 100 different social opportunities. My final thought - After all, aren't we all in this to benefit potential clients which hopefully results in our bottom line being a little more profitable?

Re: Social Media Strategic Management From Concept to Practice

jmhelms — Sat, 25 Oct 2008 18:26:22 -0000

Beth, I totally agree with that. Like I mentioned tools are just tools they don't represent "social media' (or what ever term you want to apply to communicating). It's the idea of listening to your customers and finding the best places on the web to do it. Tools simply allow people to listen to more...faster.

Jay, I think you may agree that the blobular mass isn't really too difficult at it's essence. For a business it's just about conversation in a non-sales pitchy way. Listening is the best way to understand needs. Understanding and solving real problems is the best way to have and provide a valuable product or service.

I think the internet itself is a little harder to wrap your mind (or arms) around. There are so many sites and networks that you can quickly feel overwhelmed and stretched. Leveraging web based tools and approaching an abstract idea with a conceptual model makes things a little more bearable.

Re: Social Media Strategic Management From Concept to Practice

Jay Thompson — Sat, 25 Oct 2008 18:12:56 -0000

Very well done James! Love the video. "Social Media" is a blobular (I just made that word up) quivering mass that is difficult to wraps one's arms around. The "home base/outpost/frontier" model ties it together very well.

I think it's an important point that the guy with 20,000 followers on Twitter and the like may not really be any "better" utilizing Social Media than the guy with a small handful they are really connected to.

Re: Social Media Strategic Management From Concept to Practice

Beth Harte — Sat, 25 Oct 2008 17:56:19 -0000

James, a great post! I think the most important thing, as you mention, for a business is to focus on their goals not the tools. Personally, I think that's what hinders companies from getting started in social media because they look at all the tools (and are advised, inappropriately at times, that they need to use them ALL to be in all spaces to reach ALL potential people) and get weighed down in decision making.

Re: Social Media Strategic Management From Concept to Practice

jmhelms — Sat, 25 Oct 2008 01:29:27 -0000

Sharon & Yvonne, thanks for providing me feedback! You're right if you don't use the right tools managing a variety of platforms can easily leave the users feeling overwhelmed.

Re: Social Media Strategic Management From Concept to Practice

jmhelms — Fri, 24 Oct 2008 14:58:31 -0000

Absolutely JeanAnn, I agree with you on all points. You're right it's a massive amount to talk about all at once...and there is so much more to talk about. Yes, a home base can be any application. A home base simply represent a point...or reason...to be doing what you are doing on the internet. Thanks for stopping by I know that you are incredibly busy.

Re: Social Media Strategic Management From Concept to Practice

jmhelms — Fri, 24 Oct 2008 14:51:41 -0000

Hi Laurel, I think that you have a lot of great insights about social networking strategy. I do think that if you down play the value of a blog in the social media space you can miss out on future innovation and change that can be added within a 3.0 world. Bloggers are not limited to their sites, the entire internet is their network.

Within a closed social networking community the tendency is to congregate into niche's and specialties. It's important to include alternate views from a variety of networks for an idea to become truly collaborative.

I don't view this post as solely a "one-to-many, locked content' world of [a] blogger" I view it as a strategy to collaborate with a growing population. A strategy to step beyond the world of locked content to encompass a variety of ideas beyond niche populations.

Re: Social Media Strategic Management From Concept to Practice

Yvonne Perry — Fri, 24 Oct 2008 11:01:01 -0000

Web-based tools really do save time. I have a lot of feeds syndicated, I'm subscribed to RSS feed of this and many other helpful sites, and I use tools to help me send my message to several sites at one time.

Great job on the explanation. You have a great voice!

Re: Social Media Strategic Management From Concept to Practice

Sharon McPherson — Fri, 24 Oct 2008 10:16:22 -0000

Thanks for inviting me to read this post, James. The visuals do a great job of pointing out how our social media platforms stack up against each other.

Far too may of us fail to use a social media strategy, resulting in being overwhelmed and chaos, which can often lead to abandoning the use of social media altogether.

I'll be tweeting about this presentation as soon as I'm finished here.

Sharon McPherson
@SharonMcP

Re: Social Media Strategic Management From Concept to Practice

@JeanAnnVK — Fri, 24 Oct 2008 09:52:18 -0000

James, great job trying to capture the amorphous mass that is new media...I think the most critical part of what you discuss is creating a strategy. Even if your end goal is just to enjoy the use of social media (not drive traffic, sell a product, market your brand) it is good to put some structure around your efforts. With all of the different social media tools, it is easy to get lost in a sea of opportunity. Creating a structure helps you focus on learning what is closest to you, then moving outward.

My one recommendation is that people be open to the idea that your home base could be any application. Though there does need to be a home base, it could be almost any place...and truly, your home base should be a good fit for both your business AND your potential clients.

Thanks for unpacking what can be a very confusing process...will definitely refer people here to get a handle on the basics!

Re: Social Media Strategic Management From Concept to Practice

LaurelPapworth — Fri, 24 Oct 2008 04:44:21 -0000

Thanks, though this is very much the bloggers view of social media - not a social network strategist - it's intriguing to see the concept of many-to-many synchronous communciations reduced to the 'one-to-many, locked content' world of the blogger. Educational :)

Re: Social Media Strategic Management From Concept to Practice

jmhelms — Fri, 24 Oct 2008 04:05:08 -0000

You're right Mindy. Many people don't have any idea how to start working within Social Media. If you don't know what you're doing it is really obvious, really fast. With web based tools it is a lot easier to manage a wide variety of conversations across a variety of platforms at one time.

The largest point dealing with Social Media that I think needs to be made is that it isn't about traffic...its about relationships and community. Thanks for your comment Mindy.

Re: Social Media Strategic Management From Concept to Practice

Mindy — Fri, 24 Oct 2008 03:57:05 -0000

That's a really great explanation! We've been walking around these ideas on our blog recently (http://www.i-com.net/blog/does-social-media-rea...) but haven't been able to articulate it quite so clearly. I find myself endlessly frustrated by people who think the key to social media is to have as many contacts as possible as quickly as possible and then just pelt them with (sometimes useless) content across dozens of places - not every piece of content is suitable for every social media site.

It's impossible to build online relationships with thousands of people but social media is great for finding specific discussions or for talking to people who already know who you are - but you still need to manage where you're going for those conversations.